Instagram marketing is about producing and posting content, interacting with your followers, and utilizing paid means in order to establish your brand and achieve business objectives. Having more than 2 billion users, Instagram is one of the most important channels through which to engage with young customers, get sales, and create communities.
How to develop an Instagram marketing strategy
1. Switch to a business account.
This is the starting point that opens up marketing features like Instagram Insights (analytics), in-app promotion, and the option to add contact buttons straight to your profile.
2. Define your goals.
Decide what you want to accomplish with your Instagram presence. Typical goals are building brand awareness, driving sales, sending web traffic, and developing customer loyalty.
3. Optimize your profile.
Build an interesting profile that effectively conveys your business’s identity. Set your company logo as your profile picture and include a short bio that explains your brand. Add a link to your website, and have a “link-in-bio” tool handy to offer various links.
4. Get to know your audience.
Learn about the interests, pain points, and behaviors of your target audience. Instagram Insights may offer this information, which you can use to post more relevant and interesting content.
5. Create a content calendar.
Post regularly and vary your content to keep your followers interested. Plan posts around holidays and events using an editorial calendar.
6. Measure performance.
Keep a regular eye on your Instagram analytics to determine what works. Monitor key performance indicators (KPIs) such as engagement rate, reach, follower growth, and click-through rates. Utilize this information to tune your approach in the future.
